For more than half a century, UNICEF’s ambassadors have helped to protect the rights and improve the lives of children and adolescents around the world. Through their popularity and celebrity-status, they lend their voices to send a loud and clear message that children and their well-being are a priority. UNICEF first began enlisting the help of celebrities to reach the hearts and minds of the public, particularly young people, with Danny Kaye, one of the world’s most beloved entertainers pioneering the role of Ambassador-at-Large in 1954. This was taken on by oscar-winning actress Audrey Hepburn and others, building up into the current distinguished roster of international, regional and national goodwill ambassadors, including Ani Choying Dolma, UNICEF Nepal's first ever National Ambassador. Several other UNICEF Ambassadors, including Tetsuko Kuroyanagi, Orlando Bloom and Selena Gomez have traveled to Nepal to bring awareness about the situation of children and women here.